you to read another article by our President and founder, Hans
Fenstermacher, published in April's issue of ClientSide News (CSN)
magazine. This article, "Money as a Driver: Toward Better Cost-Saving
Strategies" focuses on effective ways to lower your localization spend
by understanding and using content building blocks to minimize the
costliest content elements.
will be at the Society for Technical Communication's (STC) 52nd Annual
Conference in Seattle, Washington, May 8 - 11. Please stop by our booth, or
contact Chad LaCroix, at chad@architext- usa.com, to schedule a meeting any
also be attending and participating in the Localization World Conference in
Bonn, Germany, May 31 - June 2. If you would like to meet with Hans during
the Conference, please contact Chad LaCroix to schedule a meeting.
Event Update - ArchiText at STC's 52nd Annual Conference
Please stop by
our booth during the Conference to see how ArchiText can lower your
localization costs by 20-40% or more while preserving the integrity of
would like to arrange a meeting with us during the Conference, please
contact Chad LaCroix at firstname.lastname@example.org.
Event Update - Valerie Rushanan, ArchiText's Principal ABREVEŽ
Analyst, to speak at STC's 52nd Annual Conference
entitled, "How Can Technical Communicators Best Develop Content for
Translation?" will take place Tuesday, May 10, 4:00- 5:30 PM and
will focus on how content can be developed with localization in mind.
This session is a part of a workshop entitled, "A Marketplace of
Ideas on Usability in Technical Communication." Session
Event Update - Hans Fenstermacher to speak in the
Localization World Conference in Bonn, Germany
Hans will be a panelist for "GALA
Workshop: Marcom" focusing on the localization of marketing
will be a panelist for session C7 on authoring and content improvement.
This session will take place on Thursday, June 2, 12:00 PM.
Improvement Strategies for the Rest of Us" This Praxis panel
is about what you can do today without a massive investment in
infrastructure, recoding content, and professional services. Sure, we all
agree that lots of enterprise CMS and GMS technology is nifty. And we
think that all those standards for content and web services make for
great discussions and lively conferences. But at the end of the day,
technology and standards are merely enablers for disciplined practices by
committed staff. In this panel we will discuss practical ways to improve
the quality of source content and thus the transformations that come from
such information. Expert panelists are Helen Fawcett, Hans Fenstermacher,
and Ben Martin, each representing a different approach to better content.
Don DePalma from Common Sense Advisory will moderate the panel.
will also be the moderator for a session entitled, "A Matter of
Quality." This session focuses on how to measure the quality of
localized content. Session
Money as a
Driver: Toward Better Cost-Saving Strategies
refreshing to see brutal honesty in the localization business these days.
There's not much sugar-coating in conversations between service providers
and buyers anymore. You don't hear a lot of small talk about quaint,
old-fashioned notions like quality and service. Business discussions
don't get all choked up about...